A Hey Grill Hey cornerstone, Sweet Rub is a brown sugar-based rub that is both sweet and savory for a classic smoky BBQ flavor. Give it a go on just about anything, including pulled pork, ribs, chicken, salmon, and veggies. Hey Grill Hey Sweet Rub was awarded 2nd Place for Original Rub from the National Barbecue & Grilling Association in 2023.